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111 South Road, Bedford, MA 01730

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From bikepacking and gravel grinders to everyday adventure rides and group trekking, devote advanced has what it takes to stir your backcountry desires. Available Fall 2022 KEY PERFORMANCE FACTORS Lightweight Durable ALUXX-Grade Aluminum with Advanced-Grade Composite fork to damp vibration from chattery roads. Adventure-Ready With clearance for 45c tires and mounts for racks, accessories and three water bottle cages, this bike meets the demands of your next epic ride. Smooth Operator Internal cable routing and D-Fuse seatpost and handlebars keep this gravel bike clean and contoured for vibration-damping comfort and less maintenance.
$275.00 $350.00 21% Off
Her first two-wheeler and one of life’s great experiences, the colorful Adore makes it easy. A lightweight aluminum frame with a low stand-over height makes young girls' first bike experience comfortable and confidence inspiring. Colorful paint will catch the attention of the little lady in your life at first glance. Adore is the perfect riding companion for the driveway and beyond. This bike is fitted with an easy to use single-speed drivetrain and mini-rider settings. Designed for safety, stability, and comfortable pedaling. Complete with a bell that lets everyone know she’s on the move. Lightweight ALUXX frame material and innovative fork design come together to keep her ride light and easy. Intuitive Singlespeed drivetrain and smaller grip design keep it easy for her to learn and feel comfortable behind the wheel. Safe Easy balance tires, training wheels and a low stand-over height allow for safe maneuvering. Why we love it Small on size, big on fun. She’s ready for her first adventures with the colorful adore. A protective chainguard keeps clothing and fingers out of harm’s way. Removable training wheels let her progress when the time is right. The colorful basket is the perfect place to carry her favorite toy.
$275.00
Her first two-wheeler. One of life’s great experiences, the colorful Adore makes it easy. A lightweight aluminum frame with a low stand-over height, 12-inch wheels, coaster brakes and fun colors make Adore the perfect riding companion for the driveway and beyond. This bike is fitted with an easy to use single-speed drive train and mini-rider settings. Designed for safety, stability, and comfortable pedaling. Complete with a bell that lets everyone know she’s on the move.
$275.00
PEDALING HER FIRST TWO-WHEELER IS ONE OF LIFE’S GREAT EXPERIENCES, AND THE COLORFUL ADORE MAKES IT EASY. KEY PERFORMANCE FACTORS Lightweight ALUXX-Grade Aluminum frame material and innovative fork design come together to keep her bike light and easy to pedal. Intuitive Singlespeed drivetrain and smaller grips keep it easy for her to learn and feel comfortable behind the wheel. Safe Easy balance tires, training wheels, and a low stand-over height allow for safe maneuvering.
$340.00 $400.00 15% Off
Lightweight and easy to maneuver, Enchant puts her on a path to adventure. Safe Liv’s purpose-driven design gives her a comfortable frame geometry with low stand-over height for easy maneuvering and reliable hand brakes for a safely slow and stop. Comfort and Control A comfortable, lightweight ALUXX-Grade aluminum frame design with an upright riding position and twist shifters inspire girls to learn to mountain bike. Why We Love It Enchant is designed to be light, agile, and easy to maneuver on the dirt. Fast-rolling 20-inch wheels and trail-ready tires make Enchant a fun, stable bike to help her build confidence and skills. Hand brakes provide powerful stopping power, and with easy-to-use twist shifters, she’ll feel excited and secure as she tackles new terrain. Enchant inspires girls to take their wheels to the dirt with fun, colorful style in a lightweight package. Young ones are delighted to hop on, thanks to friendly geometry, low stand-over height, and stability that reinforce a positive learning environment.
$425.00 $580.00 27% Off
Designed for young riders looking to try out the dirt or pump track, this all-new shredder is built on a lightweight, super-strong aluminum frame with quick, responsive 24-inch wheels. Versatile - Built with a lightweight, strong, and durable ALUXX-Grade aluminum frameset, the bike can go from the pump track to trails or street riding sessions with ease. Quick and Responsive - The frame geometry is designed for 24-inch wheels and a low saddle height, with a taller front end for a responsive, confident ride quality. Maximum Control - Powerful disc brakes give her safe and confidence-inspiring control. Why We Love It - With its quickness, durability, and lightweight feel, Liv’s STP helps young riders get rolling on trails, pump tracks, or bike park terrain. Made with a gusset-free ALUXX-Grade aluminum frame, the STP has a low stand-over and saddle height with a taller front end, so she can be stable in corners and balanced over rollers. Disc brakes give her the confidence to stop quickly. With fun and lively colors and graphics, young riders will love jumping on and riding in style. The STP is also compatible with dropper seatposts for those riders who are ready for next steps.
$469.00 $535.00 12% Off
DESIGNED FOR YOUNG RIDERS LOOKING TO TRY OUT THE DIRT OR PUMP TRACK, THIS ALL-NEW SHREDDER IS BUILT ON A LIGHTWEIGHT, SUPER-STRONG ALUMINUM FRAME WITH QUICK, RESPONSIVE 20-INCH WHEELS. KEY PERFORMANCE FACTORS Versatile Built with a lightweight, strong and durable ALUXX-Grade Aluminum frameset, the bike can go from the pump track to trails or street riding session with ease. Quick and Responsive The frame geometry is designed for 20-inch wheels and a low saddle height, with a taller front end for a responsive, confident ride quality. Maximum Control Powerful disc brakes and a plush suspension fork (available on select models) with a lockout option gives her a safe and confidence-inspiring control. WHY WE LOVE IT With its quickness, durability, and lightweight feel, Liv's STP helps young riders get rolling on trails, pump tracks or bike park terrain. Made with a gusset-free ALUXX-Grade Aluminum frame, the STP has a low stand-over and saddle height with a taller front end, so she can be stable in corners and balanced over rollers. Disc brakes give her the confidence to stop quickly, and this model is available with or without a front suspension fork to suit different riding styles and terrain. With fun and lively colors and graphics, young riders will love jumping on and riding in style. The STP is also compatible with dropper seatposts for those riders who are ready for next steps. HIGHLIGHTS LOW STANDOVER HEIGHT Easy on, easy off. The Liv STP has a low standover height so she can be safe and comfortable while mounting or dismounting ALUXX-GRADE ALUMINUM FRAME Lightweight and durable ALUXX-Grade Aluminum frame DROPPER SEATPOST COMPATIBLE The STP is compatible with a dropper seatpost, for riders who are ready to take the next step on their mountain biking journeys 20-INCH WHEELS Frame geometry designed around 20-inch wheels, for a confident, stable and smooth ride DISC BRAKE EQUIPPED Powerful disc brakes for confidence and control ADJUSTABLE BRAKE LEVERS Adjustable brake levers with shorter reach for small hands QUICK RELEASE SEATPOST CLAMP A quick release seatpost clamp for easy saddle height adjustment on-the-fly
$480.00 $600.00 20% Off
Get on the dirt and ride your way to your first singletrack. Tempt is that friend that opens a whole new world to you. Key performance factors Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. Liv 3F Design Philosophy Women’s-specific geometry ensures the rider is balanced over the bike for optimal efficiency, comfort and control. Why we love it With a lightweight ALUXX-Grade aluminum frame designed specifically for women, Tempt can guide you along dirt terrain with speed, efficiency and control. A front suspension fork and powerful disc brakes offer added confidence and control. This hardtail has a low standover height to give you confidence maneuvering around dirt trails and is offered in 27.5 or 29-inch wheels for optimum fit and efficiency. Perfect for a functional around-town ride, to try as your first off-road racing bike, or for venturing out onto the trails for the first time, allow Tempt to lead you to new adventures. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch
$499.00 $550.00 9% Off
Pedal to work, meet friends for coffee, or build up fitness on the bike path. The Alight fits right into a fun, heathy lifestyle. Casual Comfort An upright riding position and flat handlebars make commuting or a casual spin comfortable without compromising efficiency. Fun Fitness The lightweight, balanced geometry of the ALUXX-Grade Aluminum frame provides an energizing combination of speed and stability. Stylish Versatility Equipped with integrated mounts for racks, fenders, or panniers, this bike blends urban style and road bike agility.
$499.00 $600.00 17% Off
GET ON THE DIRT AND RIDE YOUR WAY TO YOUR FIRST SINGLETRACK. TEMPT IS THAT FRIEND THAT OPENS A WHOLE NEW WORLD TO YOU. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. XC Control A suspension fork offers control, comfort and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – Large: 29-inch
$520.00
Equipped to handle anything — embrace paved roads, paths, and dirt trails with confidence and style. Versatility With Liv’s Purpose Driven Design, relaxed style, and lightweight ALUXX-Grade aluminum frame, Bliss is ideal for city roads or around town trails. Perfect Fit The LivRight Sizing Philosophy ensures the best fit for women for a truly comfortable ride. Smooth Handling A front suspension fork provides the perfect balance of capability and ease. Why We Love It Designed to bring the best of both road and mountain worlds together. Bliss delivers front suspension, on a 26-inch or 27.5-inch wheel size for stability with great traction from wider tires, and a relaxed riding position that keeps you more upright and comfortable in the saddle. Pedal efficiency, super lightweight design, and a sleek setup makes commuting and adding miles to your ride a breeze. Liv’s 3F Design Philosophy lets us create bikes that are specifically tuned for female riders, balancing riders properly over the bottom bracket and ensuring they get the most confidence-inspiring position. Integrated dropouts allow you to install a rack or add a kickstand to transform the bike into a capable commuter or weekend adventurer.
$549.00 $650.00 16% Off
The Alight Disc features an easy on and off frame design, touchpoints to maximize comfort and is available in Alight Disc city models equipped with fenders, a rack and a kickstand making the ride on the bike path or the commute to work more enjoyable. Versatility Run errands easily with the Alight's included fenders, rear rack and kickstand (select models). Comfort Staying comfortable on your rides around town is a non-negotiable, so the Alight has an easy on and off frame, and comes with shock-absorbing grips, a pressure-relieving saddle, and a suspension seatpost. Control The Alight's powerful disc brakes work in dry or wet conditions, and with the increased fork clearance, you can install up to a 40c tire which allows for greater traction.
$560.00
Pedal to work, meet friends for coffee, or build up fitness on the bike path. Alight fits right into a fun, healthy lifestyle. With its lightweight design and upright flat-bar positioning, this premium bike makes it easy to pedal to work, zip around the city, and get out onto country roads. Add a rack and panniers for more extensive weekend exploration or in-town carrying capacity. Modern finishes keep style at the forefront of every ride. Women's-specific geometry and sizing give Alight a stable, confident ride quality. And thanks to integrated dropouts, it's easy to personalize with racks and fenders. - Casual Comfort: An upright riding position, flat handlebars, and 3F Design Philosophy make commuting or a casual spin comfortable without compromising efficiency. - Fun Fitness: The lightweight, balanced geometry of the ALUXX-Grade aluminum frame blends speed and stability for a ride that's just plain fun. - Stylish Versatility: Equipped with integrated dropouts for racks, fenders, or panniers, this bike blends urban style and road bike agility.
$588.00 $735.00 20% Off
Get on the dirt and ride your way to your first singletrack. Tempt is that friend that opens a whole new world to you. Key performance factors Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. Liv 3F Design Philosophy Women’s-specific geometry ensures the rider is balanced over the bike for optimal efficiency, comfort and control. Why we love it With a lightweight ALUXX-Grade aluminum frame designed specifically for women, Tempt can guide you along dirt terrain with speed, efficiency and control. A front suspension fork and powerful disc brakes offer added confidence and control. This hardtail has a low standover height to give you confidence maneuvering around dirt trails and is offered in 27.5 or 29-inch wheels for optimum fit and efficiency. Perfect for a functional around-town ride, to try as your first off-road racing bike, or for venturing out onto the trails for the first time, allow Tempt to lead you to new adventures. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch
$630.00 $780.00 19% Off
PEDAL TO WORK, MEET FRIENDS FOR COFFEE OR BUILD UP FITNESS ON THE BIKE PATH. ALIGHT FITS RIGHT INTO A FUN, HEALTHY LIFESTYLE. KEY PERFORMANCE FACTORS Casual Comfort - An upright riding position, flat handlebars, and 3F Design Philosophy make commuting or a casual spin comfortable without compromising efficiency. Fun Fitness - The lightweight, balanced geometry of the ALUXX aluminum frame blends speed and stability for a ride that's just plain fun. Stylish Versatility - Equipped with integrated dropouts for racks, fenders, or panniers, this bike blends urban style and road bike agility. WHY WE LOVE IT With its lightweight design and upright flat-bar positioning, this premium bike makes it easy to pedal to work, zip around the city, and get out onto country roads with the confidence of stopping power through disc brakes. Add a rack and panniers for more extensive weekend exploration or in-town carrying capacity. Modern finishes keep style at the forefront of every ride. Women's-specific geometry and sizing gives Alight Disc a stable, confident ride quality. And, thanks to integrated dropouts, it's easy to personalize with racks and fenders.
$630.00 $780.00 19% Off
The Alight Disc is redesigned with a fast and fresh outlook, and is equipped with comfort touchpoints, accessory mounts and dependable components, making this a versatile flat-bar road bike perfect for commuting and keeping an active lifestyle. Versatility Equipped with integrated mounts for fenders, a rear rack, and a kickstand, the Alight lets you customize your accessories so you can make room for all your essentials and stay clear of debris. Comfort Staying comfortable on your daily rides is a non-negotiable, so the Alight comes with shock-absorbing grips, a compliant D-Fuse seatpost, and a pressure-relieving saddle. Control The Alight’s powerful disc brakes work in dry or wet conditions, and with the increased fork clearance, you can install up to a 40c tire, which allows for greater traction.
$660.00 $730.00 10% Off
GET ON THE DIRT AND RIDE YOUR WAY TO YOUR FIRST SINGLETRACK. TEMPT IS THAT FRIEND THAT OPENS A WHOLE NEW WORLD TO YOU. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. XC Control A suspension fork offers control, comfort and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – Large: 29-inch
$784.00 $960.00 18% Off
Get on the dirt and ride your way to your first singletrack. Tempt is that friend that opens a whole new world to you. Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable, and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. Liv 3F Design Philosophy Women’s-specific geometry ensures the rider is balanced over the bike for optimal efficiency, comfort, and control. Why we love it With a lightweight ALUXX-Grade aluminum frame designed specifically for women, Tempt can guide you along dirt terrain with speed, efficiency, and control. A front suspension fork and powerful disc brakes offer added confidence and control. This hardtail has a low standover height to give you confidence maneuvering around dirt trails and is offered in 27.5 or 29-inch wheels for optimum fit and efficiency. Perfect for a functional around-town ride, to try as your first off-road racing bike, or for venturing out onto the trails for the first time, allow Tempt to lead you to new adventures. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – Large: 29-inch
$1,100.00
Built for Endurance Lightweight and balanced, the modern endurance geometry is designed specifically for women, and delivers a smooth all-day ride experience. Power Transfer Sporting OverDrive and PowerCore technologies, this efficient frameset offers superior stiffness without compromising compliance. Comfort Liv’s 3F women’s-specific design, Advanced-Grade Composite fork and ALUXX tubing are ideal for venturing further and riding longer. Why We Love It Comfortable and stable on paved and rough roads, the Avail AR opens up a whole new treasure chest of possibilities. Whether it’s navigating asphalt or venturing through an unpaved short cut, it is smooth on flats, spry on climbs and confident on descents. Avail AR features the latest women’s endurance geometry with a lightweight ALUXX frame and wide tires that ride steady on-road and off when you need it. Vibrations are diminished with an Advanced-Grade Composite fork and D-Fuse seatpost. Maintain control with precise OverDrive steerer and powerful disc brakes. This bike also accommodates a rack and fenders to keep you equipped on longer hauls. - Frame: ALUXX-Grade Aluminum - Fork: Advanced-Grade Composite, OverDrive, disc - Wheels: Giant S-R2 Disc wheelset - Shifters: Shimano Claris - Crankset: FSA Tempo, 34/50
$1,200.00 $1,950.00 38% Off
Follow your adventure off the paved path. Built for Endurance Lightweight and balanced, the modern endurance geometry is designed specifically for women, and delivers a smooth all-day ride experience. Power Transfer Sporting OverDrive and PowerCore technologies, this efficient frameset offers superior stiffness without compromising compliance. Comfort Liv’s 3F women’s-specific design, Advanced-Grade Composite fork, and ALUXX tubing are ideal for venturing further and riding longer. Why we love it Comfortable and stable on paved and rough roads, the Avail AR opens up a whole new treasure chest of possibilities. Whether it’s navigating asphalt or venturing through an unpaved short cut, it is smooth on flats, spry on climbs, and confident on descents. Avail AR features the latest women’s endurance geometry with a lightweight ALUXX frame and wide tires that ride steady on-road and off when you need it. Vibrations are diminished with an Advanced-Grade Composite fork and D-Fuse seatpost. Maintain control with precise OverDrive steerer and powerful disc brakes. This bike also accommodates a rack and fenders to keep you equipped on longer hauls.
$1,595.00 $1,850.00 14% Off
Nothing is off-limits to the Embolden, a trail bike designed to conquer tricky climbs, rowdy descents, and chunky rock gardens with confidence. Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – Large: 29-inch
$2,400.00 $2,800.00 14% Off
Built to cover ground, mow over techy singletrack, and charge down aggressive terrain, the Intrigue 29 prefers the rowdy side of life.
$2,700.00 $3,000.00 10% Off
From bikepacking and gravel grinders to everyday adventure rides and group trekking, Devote Advanced has what it takes to stir your backcountry desires. KEY PERFORMANCE FACTORS Lightweight Advanced-Grade Composite frame and fork keeps your ride lightweight so you can sail up climbs and accelerate quickly on paved or gravel roads. Adventure-Ready With clearance for 45c tires and mounts for racks, accessories and three water bottle cages, this bike meets the demands of your next epic ride. Smooth Operator Internal cable routing and D-Fuse seatpost and handlebars keep this gravel bike clean and contoured for vibration-damping comfort and less maintenance.
$3,650.00
Ideal for both epic solo adventures and group road rides, the Avail Advanced is lightweight and comfortable.
$6,500.00
Ideal for both epic solo adventures and group road rides, the Avail Advanced Pro is lightweight and comfortable.
$68.00
When you're too big for a 16-inch but too small for a 20-inch, the Shredder 18 fills the void. The low profile alloy frame and 18-inch alloy rim wheels bridge the size gap for growing riders who are sized in between the 16-inch and 20-inch models. 1 1/8-inch threadless headset, rear coaster brake and linear pull v-brakes are all found on the Shredder 18. Also included is a full pad set. - 6061 alloy Shredder lo-profile frame - 1-1/8 threadless headset - 28-spoke wheels with 18" alloy rims - Sure stop coaster brake and linear pull v-brake with adjustable lever - Padded Jr. seat and Jr. plastic pedals - Full matching pad set
A LEGENDARY ROAD PERFORMER. SUPERLIGHT, STIFF AND BUILT TO WIN, IT’S THE CHOICE OF PROS FOR ALL-AROUND EXCELLENCE.
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Get a feel for the trail with this all-new aluminum hardtail made for aspiring singletrack riders. It features stable, fast-rolling 29-inch or more-playful 27.5-inch wheels so you can push the pace on climbs and let loose on the descents. Built on a new lightweight ALUXX aluminum frame that features classic hardtail design plus the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC or light trail terrain. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It’s a confident ride that’s perfect for ambitious riders who want to take their off-road skills to the next level. Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch
$190.00
Learning to balance and ride a bike has never been easier. Pre helps young riders get rolling and enjoy their journey toward two-wheeled adventures. This fun little push bike features a sleek design built around a lightweight yet durable aluminum frame and an innovative high-strength thermoformed polymer fork. It has a low stand-over height that makes it more manageable for small riders, and its smooth-rolling 12-inch wheels, along with a footrest, will help him get the hang of balancing on two wheels. KEY PERFORMANCE FACTORS - Lightweight - High-quality ALUXX aluminum frame and thermo-formed polymer fork delivers exceptional frame performance with the lightest weight in its category. Easy to ride - Sleek design and stable 12-inch wheels make it easy for young riders to develop balance and riding skills. Kid-friendly features - Lightweight components for enhanced control and safe, ergonomic positioning and fit.
$195.00
LEARNING TO BALANCE AND RIDE A BIKE HAS NEVER BEEN EASIER. PRE HELPS YOUNG RIDERS GET ROLLING AND ENJOY THEIR JOURNEY TOWARD TWO-WHEELED ADVENTURES. KEY PERFORMANCE FACTORS Lightweight High-quality ALUXX aluminum frame and thermo-formed polymer fork delivers exceptional frame performance with the lightest weight in its category. Easy to ride Sleek design and stable 12-inch wheels make it easy for young riders to develop balance and riding skills. Kid-friendly features Lightweight components for enhanced control and safe, ergonomic positioning and fit.
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